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1. Need recognition (awareness) · Internal stimuli, normally a physiological or emotional needs, such as hunger, thirst, sickness, sleepiness, 4.3.1 Need Recognition - College Hive
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Need recognition is the first stage of the consumer decision-making process, wherein an individual becomes aware of a discrepancy between their actual state Consumers decisions are the results of their life-style, which in turn is influenced by the marketing activities, culture, sub-culture,
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The Buyer Decision Process Part of need recognition is defining the problem in a way that allows the consumer to take the next step toward finding a solution. In many cases, problem Topic 7 Consumer Behavior and Buying Process
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